Trafford Center Manchester. Travel Research.

TRENDS

A reoccurring trend was homely heritage. Here in the shop window of this shop, you can see homely furniture such as a chest of drawers, picture frame, a fire place and a wallpaper that you might see in someones bedroom. This gives off a sensation of feeling comfortable which makes the shopper want to stay and relax which will increase the probability of the shopper to find something they like and buy it. Furthermore, they might exchange their experience of shopping in this store with friends and family which might persuade them to visit the store!

Military Man was another trend that I picked up in the Trafford Center. In Superdry's shop window they had part of an air force plane and a propeller. This trend was a reoccurring one in mostly men's shops. This trend is trying to say (in my opinion), if you come into this store, you are a 'Real Man'. Once you walked into the store, the lighting was very dull and the general atmosphere the store was hard and rugged. There was loud music playing which created even more of an atmosphere. Superdry are trying to make their brand macho and masculine, and that if you buy something from Superdry, you are manly and cool. The visual merchandising's theme in store was plane hanger. Superdry seem to be trying to move away from the surfer boy look, to fit in more with a more relevant consumer in Manchester.

 

Christmas Cut-outs of course it was Christmas. So the main theme that I noticed was Christmas cutouts of snowflakes and little cutsie girlie shapes. I noticed a very clean and contemporary theme throughout visual merchandising in many womans wear shops. With whites, beiges and blacks being a very prominent colour this season.

Black. 

BLACK.

and BLACK!

As I mentioned earlier the main colour trend I noticed were white, beige and black. With The colour black seeming to be on steroids or something.